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Sunday, December 17, 2017

Successful St Louis Corporate Events Are Planned By Professionals

By Jerry King


Corporations often host functions and for many different reasons. Many corporations use large publicly visible events to show their support for certain charities. Functions are also very often the vehicle used to announce new services and products. Sometimes large functions are hosted simply to serve as public relations exercises or to make important clients feel valued. St Louis corporate events have gained a reputation for being unique and slick.

When corporations want to host an event, they want it to be an occasion to remember. Numerous functions are hosted every year and it is not easy to make one single event stand out from the rest. This is why most big businesses hire professional event planners. These professionals charge very high fees, but they make sure that all the expectations of their clients are met.

Event planners are highly professional individuals. They need excellent leadership skills because they have to take charge of a team of other professionals that each have his own agenda. Planners need to be able to draw up detailed and realistic plans and they need very strong project management skills too. In addition, they need to have contacts in the catering, venue and entertainment fields and they must be able to negotiate.

No professional planner can be expected to plan and manage an important function without a thorough prior briefing. The planner needs to know exactly what the objectives of the function are. They need to know who the guests of honour will be and how the program must proceed. Of course, the need to know exactly what the budget is and if the client has any special preferences, the planner needs to know about them.

Proposals need to be submitted in writing and they should be presented personally. Ideally, such proposals will present the client with more than one option on issues such as venues, menus and entertainment. If the planner points out the main benefits and drawbacks of each option the client will be able to make an informed final decision. No client should ever allow a planner, regardless of how professional he is, free reign.

There are numerous details that need attention when planning a large function. Planners need to develop very detailed action plans that lists every tine little task that will need to be completed. Each task, however small, should be allocated to a specific person that will take responsibility for its execution. It is vital to regularly check progress and to address potential problems well ahead of time.

Poorly planned functions can cause more damage to the reputation of the host than no function at all. It is therefore a very bad idea to ask an in house employee to plan such a function. Amateurs do not understand all the minute details that form part of a successful event and even a small oversight can mar an important event. If an event is important, it is vital to use a professional.

Professional event planners are certainly expensive, but they are worth their salt. Senior managers of the client involved know that everything is under control and that they are free to focus on what they are best at. The planner will pay attention to the proceedings and make sure that no mishap occurs.




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