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Monday, May 6, 2013

Spreading To Top Potential By Leveraging Whale Tour Business Promotion

By Jenny Peng


The vast numbers of resources that exist when we look to find answers on how to expand one's whale watching tour boat business, leaves most of us mighty confused. The increase in the corpus of knowledge can sometimes cause more confusion than ease. Let's go by the thumb rule that the simpler and more basic the knowledge, the more accurate its application and thus better the results. Here's how you could rework your business more simply.

Always remember to set goals for your tour boat company. Nothing can be more motivational then seeing a goal that you haven't yet met written down on a notepad on your desk under that "hang in there" kitten poster. A good idea is to write down your biggest goal on Post-It Notes and put those notes up everywhere within your office. You can go as far as to put them in your bathroom, in your waiting room, etc. The more usually you see your goals on paper the more likely they are to become a reality as they grind into your mind on a daily basis.

The attitude of your employees and yourself can leave a lasting impression on your customers. If the people who work for you are tired or look bored, that can have an effect on your tour boat company's image. On the other hand, a cheerful and optimistic staff can win the hearts of your customers.

Running a popular whale watching tour boat business requires that you keep your ego in check. When your tour boat company starts turning a gain, don't go out and blow it on the latest and greatest car or a ski trip to Aspen. Instead, put as much money as possible back into your business.

Online "sharing" is one of the most valuable assets you have open to your whale watching tour boat business. Be sure to add "Share to Facebook" and "Share to Twitter" options to your website. When you make it easy, people are more likely to spread the word about your business.

To give your whale watching tour boat business the strong and sound foundation that you should, you might have to initially forego many luxuries like expensive vacations. All in good stead as soon you'll see the profits zoom higher and all of it will be made feasible. With rising profits which you'll have to ensure, you will be able to claim the good times once again. Expect to make such small sacrifices initially.

When your whale watching tour boat business is first starting out, you need to be creative about saving money, and one way you can do this is through sharing resources with another tour boat company. For example, if you have a bakery, see if you can make a deal with a local restaurant to use their ovens after they close.

Verify your tour boat company culture is one of ambition and determination. If you can't motivate your employees, how will you even motivate yourself? Make sure everyone in your company believes in what they are doing.

Design a newsletter. Either digitally or physically, design a newsletter which keeps consumers informed on new products or services. Submit your newsletter every week.




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