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Tuesday, July 30, 2013

Here's How You Might Market Your Whale Tour Business

By John Bui


As a whale watching tour boat business owner, you know that growth takes money - after all, you have spend money to make money, right? Learn to make strategic investments in order to make the most of your budget while growing your business. Consider creative ideas, such as these, to grow your business in-budget and strategically.

Sales are undeniably the most important factor in your whale watching tour boat business. Everything you do needs to be focused on driving more sales so that you can increase the revenue of your tour boat company. Only then will you be able to focus on the other details of your business.

As a whale watching tour boat business owner you are perhaps the only person who may be skimping with your own salary as you feel more responsible about saving for the tour boat company. This is not the way to go about it as it may be indicative of low profits and you'll soon run out of motivation if you don't give yourself a fair share. Look into your finances to see where the malaise lies.

Keep an eye on your goals by keeping them at a visible place close to you. They will keep reminding you of the larger picture because one is easily taken in by the daily bump and grind of running a tour boat company. Losing sight of what you want to ultimately achieve is going to make your target go further away, so, stay focused.

Implement regular management-level training sessions to ensure your managers are well-equipped to conduct whale watching tour boat business and make good decisions. The regular training can serve as refreshers for seasoned managers or provide them with the newest developments or changes in the law. Sexual harassment training or Wage-Hour law needs are two examples of regular training you should implement. Requiring regular management training can also protect your business from potential lawsuits from disgruntled employees.

If people are able to identify your product in stores because of recognition off of a popular movie that they liked, they are going to be more inclined to purchase it. This is where product placement comes in, if you get your product in more easily identifiable locations people are going to be more likely to recognize and buy it.

Twitter allows you or your whale watching tour boat business to post messages. This can help your tour boat company a lot due to that fact it could serve as free advertising. Although Twitter may not be as popular as Facebook, it is just as effective without question.

Create an account on social networking sites, such as Facebook and twitter to help spread awareness about your whale watching tour boat business and create a following. Confirm to be on multiple sites and check them usually. You may build new clientele through doing this.




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