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Tuesday, July 3, 2018

Art Lowell: Why You Should Put Your Art In The Market

By Paul Hall


Unfortunately for artists, there are times in the year when things go exceptionally well and there are others when things are quiet. Perhaps they are unaware, but instead of sticking to a routine, why not consider selling to Art Lowell instead of certain venues? This could help a great deal to ensure that people start to recognize your name.

It always helps to have a helping hand when you need some support. Experts in the field, for a fee, offer their services to artists who need guidance. This cold is for small things such as handling queries or even assisting with marketing opportunities.

Advertising is needed in such field. Things can get quiet and there isn t a huge demand for this. The select few people who are looking to buy know exactly where to go. This leaves others in the lurch. You may want to consider partnering with agencies that specialize in helping to advertise your work. However, this could mean giving up a portion of your profits to them should you start to make sales because of them.

The problem with being in this industry is that most of the time, sales are seasonal. This means that you could be doing great for three months and then have no sales for the rest of the year. The sales may be big but it also risks that you were not in demand for many months. To combat this, you can always look into selling out of season also. This way, you show clients that you are still in the market and you become more available all year round.

Legal representation is something that all business owners need especially if you are in a business where you may need to look into trading in other countries. Usually, the thought is tempting and what people don t know is that there are rules you would need to follow. If you had a legal specialist by your side, they could guide you and help to make the right decisions.

A digital presence is important for any business. It is what customers see first and helps them to make the decision about whether or not to purchase from a certain online store. When you are fairly popular or looking to increase your presence in the market, you may want to consider opening your own website to help with branding and sales. If you feel that this isn t what you have the time or budget for, you can consider the websites that are free to create or be sure to have your own social pages up to date.

Being diverse is the one thing that you can do when you feel that this is the only career for you. Remember, you are a creative mind and with that in mind, you can make many possibilities a reality. One such possibility is sculptures. You can add this to your skill set as a way to draw in a new market.

When you find your passion and realize that it lies in the world of art, you need to ask yourself whether you have the time and the patience to deal with every other factor that will also come into play. Such factors include the slow pace of sales when the season isn t in your favour.




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